The aim of the study is to examine the influence of altruistic values, egoistic values, and perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect of subjective norms and ecological consciousness using the stimulus organism response paradigm. The primary data...

Food waste is a global challenge to sustainable development. Nevertheless, there is insufficient research on the issue at the consumption stage, especially in developing countries (e.g., Malaysia). To effectively ameliorate food waste, it is crucial to understand how internal cultural values and...

This study investigates the effect that social group influences have on the purchase intention of premium alcohol by adapting the theory of planned behaviour. The moderating effect of the need to save face and conform to a social group's expectations on the purchase intention of premium alcohol...