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The impact of market orientation on new product performance through product launch quality : a resource-based view

Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22

Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...

Persistent link: https://www.econbiz.de/10014433994

Determinants of SMEs' product innovation performance in Malaysia : an extended model

Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24

This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and innovative performance (new product development) in...

Persistent link: https://www.econbiz.de/10014444966

Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults

Suchada Rianmora; Sukjitsakunchai, Laddanon; … - In: Cogent business & management 11 (2024) 1, pp. 1-35

This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...

Persistent link: https://www.econbiz.de/10014529764

The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic : evidence of MSMEs in West Java

Sari, Diana; Kusuma, Belinda Aretha; Sihotang, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-11

decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was … still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 …) and innovation capability (product innovation, serve innovation, process innovation, and business model innovation) have a …

Persistent link: https://www.econbiz.de/10014477060

The relationship between TQM and project performance : empirical evidence from Malaysian construction industry

Jong, Cherng-Yee; Adriel K. S. Sim; Yew, Lew Tek - In: Cogent business & management 6 (2019), pp. 1-31

Many studies have suggested the adaptation and implementation of Total Quality Management (TQM) is likely to improve an organization’s performance. A considerable amount of literature has examined the relationship between TQM and other elements like business performance, organizational...

Persistent link: https://www.econbiz.de/10012112866

Prioritising critical success factors of total quality management in autonomous driving business models : a comparison between Germany and China

Wang, Zinan; Meckl, Reinhard - In: Cogent business & management 9 (2022) 1, pp. 1-25

As one of the most strategically relevant and financially promising developing industries, the requirements for autonomous driving (AD) systems' reliability are dramatically higher than in the driver-based car industry. Using the analytic hierarchy process method, this study conducts a...

Persistent link: https://www.econbiz.de/10014420284

Market orientation and performance of small and medium enterprises in Ghana : the mediating role of innovation

Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent business & management 6 (2019), pp. 1-16

mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor …

Persistent link: https://www.econbiz.de/10012113920

Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?

Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19

green marketing performance. According to the result, the critical role of green innovation and green competitive advantage … concluded that green marketing orientation significantly affected green innovation. Green marketing orientation had a … significant impact on green competitive advantage. Green innovation had a significant positive effect on green marketing …

Persistent link: https://www.econbiz.de/10014429313

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In … retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses … retail experience innovation from the perspective of marketing innovation and technological innovation perspectives to …

Persistent link: https://www.econbiz.de/10012668881

Revolutionizing the runway : how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Sutanto, Jeskhael Este; Harianto, Eric; Krisprimandoyo, … - In: Cogent business & management 11 (2024) 1, pp. 1-16

This research attempts to explore the uses of market sensing and marketing performance through technological innovation … and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous … studies discuss technological and marketing innovation in well-established fashion industries, this study attempts to relate …

Persistent link: https://www.econbiz.de/10014519384