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~isPartOf:"Collection du Centre Roland Mousnier"
~isPartOf:"Economic history"
~isPartOf:"Legends in marketing"
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Collection du Centre Roland Mousnier
Economic history
Legends in marketing
Variorum collected studies series : CS
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Beiträge zur Geschichte der deutschsprachigen Ökonomie
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Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
L' économie française du XVIIIe au XXe siècle : perspectives nationales et internationales ; mélanges offerts à François Crouzet
Poussou, Jean-Pierre
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001475857
Saved in:
8
Enterprise and trade in Victorian Britain : essays in historical economics
McCloskey, Deirdre N.
-
2010
-
Reprinted [der Ausg.] : 2003
Persistent link: https://www.econbiz.de/10009124883
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