Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and...

This book provides an original analysis of the economic success of Overseas Chinese merchants in Southeast Asia: The ethnically homogeneous group of Chinese middlemen is an informal, low-cost organization for the provision of club goods, e.g. contract enforcement, that are essential to...

Leaders, Managers and Bosses -- Leadership and the Importance of Example -- Leadership and Ethics -- Leadership, Confucian Ethics and Social Responsibility - The Golden rule and Responsibility to the Stakeholders -- Leadership and Motivation -- Leadership in China, Mongolia and Tibet --...