Alon, Ilan; Boulanger, Michèle; Misati, Everlyne; … - In: Competitiveness Review 25 (2015) 2, pp. 205-217
Purpose – The purpose of this study is to show how franchisor characteristics influence franchisee failure. To achieve this aim, we developed a heuristic model using the methodology and power of predictive analytics. Design/methodology/approach – The authors use data from the World...