El Chaarani, Hani; Vrontis, Prof. Demetris; El Nemar, Sam; … - In: Competitiveness Review: An International Business Journal 32 (2021) 3, pp. 282-301
Purpose: The purpose of this paper is to reveal the impact of strategic competitive innovation types on the financial performance of SMEs during a very critical period: the COVID-19 pandemic. Four strategic competitive innovation types are considered in this study: marketing innovation,...
