Purpose – This paper aims to offer a succinct description of the Vioxx recall in 2004 and discuss the fundamental reasons why Merck got into this trouble. Design/methodology/approach – A review of literature has been conducted to provide key facts about the Vioxx disaster and to shed light...

Sam Walton opened his first Wal‐Mart discount store in 1962. Today, Wal‐Mart is not only the world’s largest corporation but also the world’s most admired company, according to a 2003 Fortune magazine poll. Wal‐Mart is competitive and successful because it has been doing many things...

Boeing Company has been the world's leading producer of large commercial airplanes for several decades. However, in the late 1990s, Europe‐based Airbus Industrie competed with Boeing aggressively and captured almost fifty percent of the over‐100‐seat airplane market. This paper examines...