In this paper we propose a numerical approach for the solution of some optimalcontrol problems arising in the field of marketing decision models. Inparticular, we account for a specific innovation diffusion model. A numericalapproach may be useful to investigate some features of state variables...

This paper provides a real option methodology in order to value a pioneer’s R&D investment opportunity allowing for more potential competitors to enter in the market. To incorporate this competitive dimension, we assume that the pioneer may lose the “competitive dividends”   if the real...