This paper considers a differential game model of a simple marketing channel formed of one manufacturer and one retailer. The manufacturer controls the advertising in the brand equity and the wholesale price and the retailer the promotion of the brand and its price to consumer. The paper shows...

The paper investigates the impact of retailer's myopic behavior on the strategies and outcomes of channel members. Myopia means that the retailer disregards the evolution of the state of the system when optimizing her payoff. The channel is formed of a single manufacturer selling her product...