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~isPartOf:"Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance"
~isPartOf:"Sustainable marketing, branding, and reputation management : strategies for a greener future"
~subject:"Consumer behaviour"
~type_genre:"Book section"
~type_genre:"Reference book"
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
Sustainable marketing, branding, and reputation management : strategies for a greener future
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
The connected customer : the changing nature of consumer and business markets
7
Frontrunners or copycats?
4
The Routledge companion to marketing and feminism
4
Critical perspectives on diversity, equity, and inclusion in marketing
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
2
Critical marketing : issues in contemporary marketing
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Handbook of qualitative research methods in marketing
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Memorable customer experiences : a research anthology
2
New perspectives on critical marketing and consumer society
2
Promotional culture and convergence : markets, methods, media
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
The Routledge companion to consumer behavior
2
The SAGE handbook of marketing ethics
2
Using influencer marketing as a digital business strategy
2
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
1
Auf dem Weg zur europäischen Unternehmensführung : ein Lesebuch für Manager und Europäer
1
Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
1
Building corporate identity, image and reputation in the digital era
1
Cases on digital strategies and management issues in modern organizations
1
Consumer perception of product risks and benefits
1
Consumer psychology in a social media world
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
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Continuing to broaden the marketing concept : making the world a better place
1
Controlling, Finanzierung, Produktion, Marketing
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Cultural marketing and metaverse for consumer engagements
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Demographischer Wandel als unternehmerische Herausforderung : Kongress-Dokumentation 60. Deutscher Betriebswirtschafter-Tag 2006
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Digital Business in Africa : Social Media and Related Technologies
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1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Economies et sociétés ; 49,1
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Emotional, sensory, and social dimensions of consumer buying behavior
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ECONIS (ZBW)
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Socially responsible
marketing
and consumer attitudes : a country comparison
Ivanković, Jadranka
;
Tadić, Diana
- In:
Conference Day 2010 : proceedings ; 5th May 2010 ; …
,
(pp. 99-106)
.
2010
Persistent link: https://www.econbiz.de/10003980866
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2
Sustainable
marketing
communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
3
Green
marketing
, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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4
Did COVID-19 support sustainable
marketing
? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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