//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Conference Proceedings Trends in Business Communication 2024"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Setting objectives for adverti...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertised Price
1
Consumer behaviour
1
Customer value
1
Electronic Word-of-Mouth
1
Internet marketing
1
Konsumentenverhalten
1
Kundenwert
1
Online-Marketing
1
Perceived Value
1
Preismanagement
1
Pricing strategy
1
Service
1
Social Media Reviews
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Corkindale, David
1
Dahms, Sven
1
Liang, Wai Ki
1
Senbeto, Dagnachew Leta
1
Published in...
All
Conference Proceedings Trends in Business Communication 2024
The marketing review
4
European journal of marketing : EJM
2
International journal of entrepreneurship and innovation management
2
International journal of production economics
2
Marketing Intelligence & Planning
2
Marketing intelligence & planning
2
Business Process Management Journal
1
Business horizons
1
Business process management journal
1
European Journal of Marketing
1
Industrial Management & Data Systems
1
Industrial management & data systems
1
International Journal of Innovation and Technology Management (IJITM)
1
International Journal of Physical Distribution & Materials Management
1
International Journal of Production Economics
1
International Journal of Wine Marketing
1
International journal of innovation and technology management
1
International journal of market research
1
Journal of Product & Brand Management
1
Journal of advertising
1
Journal of engineering and technology management : JET-M
1
Journal of the Market Research Society : JMRS
1
Management Decision
1
Marketing science
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding how value perception changes in response to electronic word-of-mouth
Liang, Wai Ki
;
Senbeto, Dagnachew Leta
;
Dahms, Sven
; …
- In:
Conference Proceedings Trends in Business Communication 2024
,
(pp. 123-143)
.
2025
Persistent link: https://www.econbiz.de/10015413709
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->