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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus; Wedel, Michel - In: Conjoint measurement : methods and applications, (pp. 319-360). 1999
Persistent link: https://www.econbiz.de/10001444733
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Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus; Wedel, Michel - In: Conjoint measurement : methods and applications, (pp. 345-386). 2001
Persistent link: https://www.econbiz.de/10001690280
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Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus; Wedel, Michel - In: Conjoint measurement : methods and applications, (pp. 199-229). 2007
Persistent link: https://www.econbiz.de/10003544631