Purpose The purpose of this study is to suggest a reward-based crowdfunding approach and test customers’ financial contribution behaviour (FCB) as a fundraising strategy for hospitality enterprises. Design/methodology/approach To investigate this initiative, a conceptual model motivated by the...

Purpose Considering the importance of the content created by the host for Airbnb consumers while making purchasing decisions, this study aims to analyze how the Airbnb hosts promote their properties by revealing the predominant attributes considered by hosts when advertising them....

Purpose Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience is evaluated as an “experience” by its specific aspects....