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~isPartOf:"Consumer behavior : Theory and application"
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Consumer behavior : Theory and application
Journal of marketing
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MIT sloan management review
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Attitude stability changeability, and predictive ability
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 130-146)
.
1974
Persistent link: https://www.econbiz.de/10002061305
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A descripting and evaluation of the design of the buyer behavior research project
Day, George S.
- In:
Consumer behavior : Theory and application
,
(pp. 33-43)
.
1974
Persistent link: https://www.econbiz.de/10002061424
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