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~isPartOf:"Consumer behavior : theoretical sources"
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Consumer behavior : theoretical sources
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
25
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Research Papers / Graduate School of Business, Stanford University
13
Management Science
12
Journal of marketing
10
Journal of marketing research : JMR
10
Research paper series / Stanford Graduate School of Business
10
MIT sloan management review
7
Marketing Science
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Marketing science
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Report / Marketing Science Institute
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Applications of management sciences in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research paper series / Graduate School of Business, Stanford University
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Stanford University Graduate School of Business Research Paper
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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European Journal of Marketing
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European journal of marketing : EJM
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of advertising research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Long range planning : LRP ; international journal of strategic management
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MSI reports : working paper series
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Marketing management : a quarterly business management publication of the American Marketing Association
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Operations research
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Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
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Academy of Management journal : AMJ
1
Business-to-business marketing management : strategies, cases and solutions
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Business-to-business marketing management : strategies, cases, and solutions
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Corporate strategy and product innovation
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Does marketing need reform? : fresh perspectives on the future
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Entscheidungshilfen im Marketing
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Evolving and emerging issues in marketing strategy
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Graduate School of Business, Stanford University, Research Paper
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Handbook of marketing strategy
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Handbook of research in international marketing
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Industrial management review : IMR
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Stochastic models of consumer choice behavior
Montgomery, David B.
;
Ryans, Adrian B.
- In:
Consumer behavior : theoretical sources
,
(pp. 521-576)
.
1973
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