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Market segmentation from a behavioral perspective
Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 128-150). 2013
Persistent link: https://www.econbiz.de/10009740377
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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400
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Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 97-112). 2013
Persistent link: https://www.econbiz.de/10009740401