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~isPartOf:"Consumer psychology in a social media world"
~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~subject:"Brand communication"
~type_genre:"Aufsatz im Buch"
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Consumer psychology in a social media world
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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