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Consumer price evaluation strategies : internal references, external references, and price images in consumer price perception
Hamilton, Ryan - In: Consumer psychology review 7 (2024) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10014505997
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More than just the spice of life : using variety as a signal for change and diversification
Kahn, Barbara E.; Rafieian, Hoori - In: Consumer psychology review 5 (2022) 1, pp. 87-106
Persistent link: https://www.econbiz.de/10012795331
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A simple method for improving generalizability in behavioral science : Scope Testing with AI-Generated Stimuli (STAGS)
Tomaino, Geoff; Mazar, Asaf; Carmon, Ziv; Wertenbroch, Klaus - In: Consumer psychology review 8 (2025), pp. 87-97
Persistent link: https://www.econbiz.de/10015327735