Rehman, Mohsin Abdur; Oikarinen, Eeva-Liisa; Juntunen, Mari - In: Contemporary approaches studying customer experience in …, (pp. 23-46). 2022
The customer experience (CX) in the field of tourism and hospitality has captured new heights. The study aims to understand how CX has been studied in the tourism and hospitality field history using bibliometric analysis. A total of 188 research articles in the Web of Science (WoS) database were...
