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Contemporary consumer culture theory
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of Consumer Marketing
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Journal of marketing education : JME
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Marketing theory
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The journal of consumer marketing
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European Journal of Marketing
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Journal of Product & Brand Management
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Journal of business case studies
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Journal of marketing theory and practice
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European journal of marketing : EJM
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of Consumer Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of education for business
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Journal of retailing
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Psychology & marketing
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Telecommunications Policy
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Australasian marketing journal
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Boston U. School of Management Research Paper
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Changing the course of marketing : alternative paradigms for widening marketing theory
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Creativity and Innovation Management
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Does marketing need reform? : fresh perspectives on the future
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E-business models, services and communications
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Foundations and trends in marketing : FTMKT
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International Journal of E-Business Research (IJEBR)
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Interpretive consumer research : paradigms, methodologies & applications
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Journal of Business Ethics
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Journal of Business Research
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Journal of Economic Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Market value of diversity and ethnicity : a cultural analysis of African American media consumption and representation
Venkatesh, Alladi
- In:
Contemporary consumer culture theory
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(pp. 33-49)
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2017
Persistent link: https://www.econbiz.de/10011664616
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