Grounded theory (GT) is an inductive paradigm-based research method that focuses more on data depth and quality than the generalizability of results to a broader population and is substantially different from conventional hypothetico-deductive research approaches. GT has become a popular...

This first chapter provides an overview of all the chapters included in this book. This book focuses on contemporary research methods in hospitality and tourism. Revisiting the traditional research methods is necessary for academia and practitioners in the hospitality and tourism field. New...