Seebacher, Uwe G. (ed.) - 2025 - 2nd ed. 2025.
Part I: Introduction, Framework, and Current Status of B2B Marketing -- 1.1 Next Generation B2B Marketing -- 1.2 Full Steam Ahead Towards Industry 5.0 - The Question Is Not If, but How -- 1.3 B2B Marketing Ecosystem -- 1.4 The B2B Marketing Maturity Model – Your Path to Predictive Profit...
