By drawing on a selective review of literature, we propose that the culture of Danish multinationals and transnational organizations interface with the Chinese and Indian societal and managerial cultures in order to create hybrid cultures in Danish subsidiaries in P. R. China and India. The...

This chapter try to highlight some key elements of Chinese thinking described from a cultural and philosophical perspective starting with explaining the background for Chinese philosophy, mainly Confucianism followed by central concepts such as holism (ying/yang) and a discussion of the concept...

With China's rapid economic progress and steady increase in its international influence, China has gradually embarked on the soft power idea and has made developing its soft power as its national strategy. We argue that China's soft power strategy is in accordance to Chinese Confucian culture...

When analysing modes of navigating cross-cultural business communities most IB studies employ an etic approach that delineates how ethnically owned companies thrive and manoeuvre in complex cross-cultural business environments. This approach implies employing theoretical models and empirical...

International business (IB) studies revolve around two key perspectives that can be defined as a firm specific perspective and a generic perspective that combined provide a company with crucial insights into how to enter and navigate a foreign market. Combined, such an approach provides a...

The aim of this paper is to study the consequences of rolling out a global corporate culture on a multinational company in order to streamline modes of communication between headquarter and local offices across different host markets in an attempt to optimise the functionality of the...

This paper analyses the concept of empathy in multinational organizations. In the 21st century "You need to be soft to get hard results!" as McDonald (2008) aptly stated. Based on contextual changes in both costumer clienteles and among younger employees, empathy or compassion is becoming...