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~isPartOf:"Corporate brand and corporate reputation"
~subject:"Consumer behaviour"
~type_genre:"Reprint"
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The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
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2009
Persistent link: https://www.econbiz.de/10003785216
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Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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