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Corporate brand and corporate reputation
Investment performance measurement : evaluating and presenting results
27
History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
An Elgar reference collection
20
Accounting theory ; Vol. 2
19
Family business
17
Innovation and entrepreneurship
12
Private wealth : advances in wealth management practices
12
The international library of critical writings in economics
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History of marketing thought ; Volume 3
11
Executives and performance
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An Elgar research collection
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Classics in corporate law and economics ; Vol. 1
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Corporate crime: issues of definition, construction and research
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Economic approaches to law
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Research in urban economics : a research annual
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The IASB: the standards and their widespread adoption
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7
Classics in corporate law and economics ; Vol. 2
7
Entrepreneurial teams and new business creation
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H. Igor Ansoff ; Vol. 2
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Michael Porter ; Vol. 3
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Small business and entrepreneurship ; Vol. 4
7
Stakeholders and sustainability
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Strategy, structure and leadership
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The political economy of entrepreneurship ; Vol. 1
7
The theory of monetary aggregation
7
Benefit-cost analysis ; Vol. 1
6
Chris Argyris : critical evaluations in business and management
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Corporate crime: cases and explanations
6
Corporate strategy
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Critical concepts in economics
6
Cross-cultural and critical perspectives on brands
6
Financial accounting and investment management ; Vol. I
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Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
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2
Creating the living brand
Bendapudi, Neeli
;
Bendapudi, Venkat
-
2009
Persistent link: https://www.econbiz.de/10003785157
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3
The storytelling organization : a study of story performance in an office-supply firm
Boje, David M.
-
2009
Persistent link: https://www.econbiz.de/10003785200
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4
A social identities perspective on the effects of corporate sport sponsorship on employees
Hickman, Thomas M.
;
Lawrence, Katherine E.
;
Ward, James C.
-
2009
Persistent link: https://www.econbiz.de/10003785213
Saved in:
5
The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
Madrigal, Robert
-
2009
Persistent link: https://www.econbiz.de/10003785216
Saved in:
6
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
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