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~isPartOf:"Corporate creativity : developing an innovative organization"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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Corporate creativity : developing an innovative organization
Building corporate identity, image and reputation in the digital era
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Kultur- und Museumsmanagement
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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The journal of brand management : an international journal
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How brands determine organizational creativity
Ind, Nicholas
;
Watt, Cameron
- In:
Corporate creativity : developing an innovative organization
,
(pp. 103-118)
.
2009
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