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Corporate social responsibility in the digital age
dtv / Beck-Wirtschaftsberater im dtv
Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Lehrbuch
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wi - Wirtschaft
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Ethics in marketing : international cases and perspectives
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Facts on File library of American history
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Advertising theory
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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ECONIS (ZBW)
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Management &
marketing
dictionary
Schäfer, Wilhelm
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1991
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Orig.-Ausg
Persistent link: https://www.econbiz.de/10000109260
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2
Lexikon des
Marketing
: [über 2500 grundlegende und aktuelle Begriffe für Studium und Beruf]
Pepels, Werner
-
1996
-
Orig.-Ausg.
Klappentext: Über 2500 Stichwörter erklären die Grundlagen des
Marketing
. Aktualisierungen für Marketingprofis …
Persistent link: https://www.econbiz.de/10000593606
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3
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
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4
Two-minute drill : video games and social media to advance CSR
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
Corporate social responsibility in the digital age
,
(pp. 127-142)
.
2015
Persistent link: https://www.econbiz.de/10010513431
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