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~isPartOf:"Cracking the code : leveraging consumer psychology to drive profitability"
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Cracking the code : leveraging consumer psychology to drive profitability
European journal of operational research : EJOR
15
International journal of leisure and tourism marketing : IJLTM
6
Working paper : working paper series
6
International journal of business competition and growth : IJBCG
4
Journal of Consumer Marketing
4
Journal of marketing research : JMR
4
Qualitative market research : an international journal
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The journal of consumer marketing
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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Freiberger Arbeitspapiere
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Journal of the Academy of Marketing Science
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Working paper series
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Die Betriebswirtschaft : DBW
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Freiberg working papers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal für Betriebswirtschaft : management review quarterly
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of neuroscience, psychology, and economics
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Psychology & marketing
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Qualitative Market Research: An International Journal
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SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business analytics and cyber security management in organizations
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Central European journal of operations research
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Commodity Marketing : Grundlagen und Besonderheiten
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Commodity Marketing : Strategies, Concepts, and Cases
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Handbook of brand relationships
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 257-277)
.
2012
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