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Consumer tunnel vision and implications for managing the marketing mix
Posavac, Steven S.; Sanbonmatsu, David M.; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 45-65). 2012
Persistent link: https://www.econbiz.de/10009348442
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Comparative advertising research : a review and research agenda
Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, … - In: Cracking the code : leveraging consumer psychology to …, (pp. 132-158). 2012
Persistent link: https://www.econbiz.de/10009349525
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Improving the predictive power of consumer research by measuring naturally occurring judgments
Cronley, Maria L.; Kardes, Frank R.; Powell Mantel, Susan; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 219-237). 2012
Persistent link: https://www.econbiz.de/10009349521