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Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd - In: Cracking the code : leveraging consumer psychology to …, (pp. 3-20). 2012
Persistent link: https://www.econbiz.de/10009348444
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Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško; Schmitt, Bernd; Zarantonello, Lia - In: Cracking the code : leveraging consumer psychology to …, (pp. 159-180). 2012
Persistent link: https://www.econbiz.de/10009349524