Herrera Piscopo, Gabriela; Johnston, Wesley; Bellenger, … - In: Creating and managing superior customer value, (pp. 205-220). 2008
This paper explores the use of the total cost of ownership (TCO) approach from the business marketing perspective. TCO provides a method to estimate all cost associated with the acquisition, use, and disposal of a good or service over the lifetime of the purchase. Organizational buyers can...
