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~isPartOf:"Creativity and Innovation Management"
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Creativity and Innovation Management
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V
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Opportunity‐led ideation : How to convert corporate opportunities into innovative ideas
Wyrtki, Katrin
;
Röglinger, Maximilian
;
Rosemann, Michael
- In:
Creativity and Innovation Management
30
(
2021
)
3
,
pp. 523-541
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