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The performance effects of combining rationality and intuition in making early new product idea evaluation decisions
Eling, Katrin; Langerak, Fred; Griffin, Abbie - In: Creativity and innovation management 24 (2015) 3, pp. 464-477
Persistent link: https://www.econbiz.de/10011454115
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Exploring Differences between Inventors, Champions, Implementers and Innovators in Creating and Developing New Products in Large, Mature Firms
Sim, Edwardw; Griffin, Abbie; Price, Raymondl; Vojak, Brucea - In: Creativity and innovation management 16 (2007) 4, pp. 422-436
Persistent link: https://www.econbiz.de/10007881869