Wong, Elaine M.; Kray, Laura J.; Galinsky, Adam D.; … - In: Creativity in groups, (pp. 111-134). 2009
A growing literature has recognized the importance of mental simulation (e.g., imagining alternatives to reality) in sparking creativity. In this chapter, we examine how counterfactual thinking, or imagining alternatives to past outcomes, affects group creativity. We explore these effects by...
