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~isPartOf:"Critical perspectives on diversity, equity, and inclusion in marketing"
~subject:"Consumer behaviour"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Reference book"
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Critical perspectives on diversity, equity, and inclusion in marketing
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
The connected customer : the changing nature of consumer and business markets
7
Frontrunners or copycats?
4
The Routledge companion to marketing and feminism
4
Gabler Edition Wissenschaft
3
Konsum und Verhalten
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Critical marketing : issues in contemporary marketing
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DUV : Wirtschaftswissenschaft
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Handbook of qualitative research methods in marketing
2
Handbook of research on consumerism in business and marketing : concepts and practices
2
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
2
Markt und Konsum
2
Memorable customer experiences : a research anthology
2
New perspectives on critical marketing and consumer society
2
Promotional culture and convergence : markets, methods, media
2
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS
2
The Routledge companion to consumer behavior
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The SAGE handbook of marketing ethics
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Using influencer marketing as a digital business strategy
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
1
Aktuelle Beiträge zur Dienstleistungsforschung : [im März 2012 fand an der Technischen Universität Kaiserslautern der 16. Workshop Dienstleistungsmarketing statt, der vom Lehrstuhl für Marketing ausgerichtet wurde]
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Auf dem Weg zur europäischen Unternehmensführung : ein Lesebuch für Manager und Europäer
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Betriebswirtschaft und Umweltschutz : [Wissenschaftliche Tagung für Betriebswirtschaftler zum Thema "Information und Umweltschutz" November 1992 in Düsseldorf]
1
Building corporate identity, image and reputation in the digital era
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Cases on digital strategies and management issues in modern organizations
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Consumer perception of product risks and benefits
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Consumer psychology in a social media world
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Contemporary Trends in Marketing : Problems, Processes and Prospects
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Continuing to broaden the marketing concept : making the world a better place
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Controlling, Finanzierung, Produktion, Marketing
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Cultural marketing and metaverse for consumer engagements
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Demographischer Wandel als unternehmerische Herausforderung : Kongress-Dokumentation 60. Deutscher Betriebswirtschafter-Tag 2006
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The legend of the kola-nut : a case of ritualisation, association, and marginalisation
Ojo, Sanya
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 100-124)
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2022
Persistent link: https://www.econbiz.de/10013382208
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Exploring digital self among the 21st century African consumer
Emmanuel-Stephen, Christiana
- In:
Critical perspectives on diversity, equity, and …
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(pp. 125-141)
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2022
Persistent link: https://www.econbiz.de/10013382322
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Multiculturalism, materialism, and young consumer misbehaviour in developing countries
Shambare, Richard
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Nkwazi, Jurina Wadalisa
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Rukuni, …
- In:
Critical perspectives on diversity, equity, and …
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2022
Persistent link: https://www.econbiz.de/10013382331
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