Xie, Zheng; Altman, Yochanan - In: Cross Cultural Management 22 (2015) 4, pp. 649-660
Purpose – On the background of China’s turn to a market economy and a consumer-driven society, the purpose of this paper is to recount the fortunes of the age-old religion of the Naxi people and their farmer-priests, the dongba . Design/methodology/approach – Detailed ethnography,...