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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Teng, Lefa"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
3
Cultural identity
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Brand management
2
Culture
2
Globalisierung
2
Globalization
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Markenführung
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Advertising
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Advertising effects
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Brand attitudes
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Competitive advertising context
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Culturally verbal congruency
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Culturally visual congruency
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Ethnic marketing
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Global branding
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Global entrepreneurship and innovation
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Global identity
1
Global marketing communications
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Kultur
1
Migranten
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Migrants
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National culture
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Nationalkultur
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Social integration
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Soziale Integration
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Welt
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Teng, Lefa
Cleveland, Mark
12
Laroche, Michel
9
Bartikowski, Boris
4
Kipnis, Eva
4
Demangeot, Catherine
3
Jamal, Ahmad
3
Papadopoulos, Nicolas G.
3
Voyer, Benjamin G.
3
Erdoğan, Seçil
2
Galalae, Cristina
2
Gentina, Elodie
2
Kastanakis, Minas
2
Kizgin, Hatice
2
Poon, Patrick
2
Pullig, Chris
2
Rhode, Ann Kristin
2
Rojas-Méndez, José I.
2
Shiu, Edward
2
Walsh, Gianfranco
2
Zhou, Lianxi
2
Agnihotri, Arpita
1
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Arıkan, Gülay
1
Ashraf, Abdul R.
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Babin, Barry J.
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Cross cultural & strategic management
Journal of business research : JBR
Psychology & marketing
Cross-cultural and critical perspectives on brands
1
Journal of advertising research
1
The journal of consumer marketing
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ECONIS (ZBW)
3
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
2
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
3
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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