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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
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Konsumentenverhalten
Cultural identity
46
Kulturelle Identität
46
Consumer behaviour
19
Cross-cultural management
15
Interkulturelles Management
15
Corporate culture
12
Unternehmenskultur
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Markenführung
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Social psychology
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Ahluwalia, Rohini
1
Barak, Benny
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Carrero, Oliver
1
Chan, Haksin
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Chen, Ke-hung
1
Cheng, Shirley Y. Y.
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Chow, Cheris W. C.
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Chow, Raymond P. M.
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Farley, John U.
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Giesler, Markus
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1
Guiot, Denis
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1
Hsiung, Hsin-hua
1
Jiewen Hong
1
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1
Klarmann, Christiane
1
Kopalle, Praveen K.
1
Lee, Angela Y.
1
Lee, Eun Jung
1
Lee, Keun
1
Lehmann, Donald R.
1
Lu, Hsiao-yun
1
Luk, Chung-leung
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Markus, Hazel Rose
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Mas, José M.
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Mathur, Anil
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McCracken, Grant David
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Mellers, Barbara A.
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Cross cultural & strategic management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of business research : JBR
56
Journal of international consumer marketing
47
International marketing review
22
Journal of international marketing
19
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Marketing theory
11
Global consumer behavior
10
The journal of consumer marketing
9
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Cross-cultural and critical perspectives on brands
6
Australasian marketing journal
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Cross cultural management : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of Islamic marketing : JIMA
4
Journal of euromarketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Who is the celebrity endorser? : cultural foundations of the endorsement process
McCracken, Grant David
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 310-321
Persistent link: https://www.econbiz.de/10001098567
Saved in:
2
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
3
Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences
Torelli, Carlos J.
;
Ahluwalia, Rohini
;
Cheng, Shirley Y. Y.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10011763790
Saved in:
4
Beyond acculturation : multiculturalism and the institutional shaping of an ethnic consumer subject
Veresiu, Ela
;
Giesler, Markus
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 553-570
Persistent link: https://www.econbiz.de/10011929685
Saved in:
5
Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana
;
Mellers, Barbara A.
;
Strebel, Judi
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
Saved in:
6
Consumer expectations and culture : the effect of belief in karma in India
Kopalle, Praveen K.
;
Lehmann, Donald R.
;
Farley, John U.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003997845
Saved in:
7
Does choice mean freedom and well‐being?
Markus, Hazel Rose
;
Schwartz, Barry
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 344-355
Persistent link: https://www.econbiz.de/10003997864
Saved in:
8
Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
Saved in:
9
An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Barak, Benny
;
Guiot, Denis
;
Mathur, Anil
;
Zhang, Yong
; …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 479-495
Persistent link: https://www.econbiz.de/10009012659
Saved in:
10
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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