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Conducting research on international advertising : the roles of cultural knowledge and international research teams
Hornikx, Jos; O'Keefe, Daniel J. - In: Journal of global marketing 24 (2011) 2, pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
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The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 3, pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris; Ghanem, Salma; Shaner, Matthew; Boyle, … - In: Journal of global marketing 33 (2020) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara; Schivinski, Bruno - In: Journal of global marketing 32 (2019) 4, pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
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Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.; Lewis, Robert - In: Journal of global marketing 30 (2017) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
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Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice - In: Journal of global marketing 30 (2017) 1, pp. 12-30
Persistent link: https://www.econbiz.de/10011779373