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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Cultural identity
46
Kulturelle Identität
46
Consumer behaviour
21
Cross-cultural management
18
Interkulturelles Management
18
Corporate culture
13
Unternehmenskultur
13
Culture
11
Kultur
10
International marketing
7
Internationales Marketing
7
National culture
6
Nationalkultur
6
Advertising
4
Brand image
4
Chinese
4
Chinese (People)
4
Chinesen
4
Chinesisch
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Cultural distance
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Innovation
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Markenimage
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Philosophie
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Philosophy
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South Korea
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Südkorea
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Werbung
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China
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Comparison
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Cross-cultural
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Diversity Management
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Diversity management
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Gender
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Geschlecht
3
Globalisierung
3
Globalization
3
Internet marketing
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Multinationales Unternehmen
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Online-Marketing
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English
21
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Fam, Kim Shyan
2
Barak, Benny
1
Bathaee, Atieh
1
Ben Aicha, Abir
1
Bouzaabia, Rym
1
Carrero, Oliver
1
Chae, Heeju
1
Chen, Ke-hung
1
Chen, Steven
1
Cho, Chang-hoan
1
Choi, Chang-Won
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Cleveland, Mark
1
Fowler, Aubrey R.
1
Fowler, Jie G.
1
Godey, Bruno
1
Guiot, Denis
1
Gómez, Andrés
1
Hennigs, Nadine
1
Hsiung, Hsin-hua
1
Khanwalkar, Seema
1
Kim, Claire Heeryung
1
Klarmann, Christiane
1
Ko, Eunju
1
Lawrence, Lynda
1
Lee, Eun Jung
1
Lee, Keun
1
Lee, Seulgi
1
Lu, Hsiao-yun
1
Luk, Chung-leung
1
Mas, José M.
1
Maschio, Thomas Joseph
1
Mathur, Anil
1
Minami, Chieko
1
Peng, Yu-shu
1
Poon, Patrick
1
Reisenwitz, Timothy H.
1
Seo, Yuri
1
Strehlau, Suzane
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Cross cultural & strategic management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
Qualitative market research : an international journal
Journal of business research : JBR
56
Journal of international consumer marketing
47
International marketing review
22
Journal of international marketing
19
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Marketing theory
11
Global consumer behavior
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Cross-cultural and critical perspectives on brands
6
Australasian marketing journal
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Cross cultural management : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of Islamic marketing : JIMA
4
Journal of euromarketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
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ECONIS (ZBW)
21
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1
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
2
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
3
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
4
Fashion globally : a cross-cultural and generational examination
Fowler, Jie G.
;
Reisenwitz, Timothy H.
;
Fowler, Aubrey R.
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 172-191
Persistent link: https://www.econbiz.de/10010389565
Saved in:
5
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
Saved in:
6
An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Barak, Benny
;
Guiot, Denis
;
Mathur, Anil
;
Zhang, Yong
; …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 479-495
Persistent link: https://www.econbiz.de/10009012659
Saved in:
7
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
8
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
9
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
10
Cultural adaptation models among US ethnic consumers : cluster formation and validation
Cho, Chang-hoan
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10010406527
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