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The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
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The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K.; Miska, Christof; Lee, Hyun-jung; … - In: Cross cultural & strategic management 24 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011626981
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The double-edged sword of cultural distance in international alliances : how perceived cultural distance influences trust and task discourse to drive new product development perfor...
Pesch, Robin; Bouncken, Ricarda B. - In: Cross cultural & strategic management 24 (2017) 1, pp. 33-54
Persistent link: https://www.econbiz.de/10011626994
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An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Barak, Benny; Guiot, Denis; Mathur, Anil; Zhang, Yong; … - In: Psychology & marketing 28 (2011) 5, pp. 479-495
Persistent link: https://www.econbiz.de/10009012659
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung - In: Psychology & marketing 30 (2013) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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The level of concern about Feng Shui in house purchasing : the impacts of self-efficacy, superstition, and the Big Five personality traits
Peng, Yu-shu; Hsiung, Hsin-hua; Chen, Ke-hung - In: Psychology & marketing 29 (2012) 7, pp. 519-530
Persistent link: https://www.econbiz.de/10009565196
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Feng Shui principles in residential housing selection
Wu, Wann-Yih; Yau, Oliver Hon Ming; Lu, Hsiao-yun - In: Psychology & marketing 29 (2012) 7, pp. 502-518
Persistent link: https://www.econbiz.de/10009565198
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Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung; Wan, Wendy W. N.; Chow, Raymond P. M.; … - In: Psychology & marketing 29 (2012) 7, pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
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Editorial: The key components of Feng Shui and their implications for marketing
Yau, Oliver H. - In: Psychology & marketing 29 (2012) 7, pp. 479-487
Persistent link: https://www.econbiz.de/10009565204