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~isPartOf:"Cross cultural & strategic management"
~person:"Bouncken, Ricarda B."
~person:"Iyengar, Radha"
~subject:"Strategische Allianz"
~type:"article"
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Cross cultural & strategic management
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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The double-edged sword of cultural distance in international alliances : how perceived cultural distance influences trust and task discourse to drive new product development perfor...
Pesch, Robin
;
Bouncken, Ricarda B.
- In:
Cross cultural & strategic management
24
(
2017
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011626994
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