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~isPartOf:"Cross-cultural and critical perspectives on brands"
~subject:"Consumer behaviour"
~type_genre:"Reprint"
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Cross-cultural and critical perspectives on brands
Corporate brand and corporate reputation
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The evolution of brands : from signals of quality to storehouses of trust
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Brand management ; Vol. 1
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Brand management ; Vol. 4
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Crisis management ; Vol. 3
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History of marketing thought ; Volume 3
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International marketing ; Vol. 2
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International political economy ; Vol. 5
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Key debates and contemporary issues in nonprofit marketing
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Marketing, ethics and society : critical reflections
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Marketing-mix strategies - product strategy and promotion strategy
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Michael Porter ; Vol. 1
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Michael Porter ; Vol. 4
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Qualitative marketing research : approaches, techniques and analysis
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
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2009
Persistent link: https://www.econbiz.de/10003785566
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