El presente trabajo trata de determinar el potencial que subyace en la marca como instrumento generador de valor para el sector ovino vasco, y analiza en qué medida el sector está aprovechando ese potencial. El estudio parte de una revisión de la literatura relativa al valor percibido, las...

In this paper we try to achieve a double objective. On one hand, we try to figure out how employee's affective commitment perceived by the manager influence on her/his level of trust and also on the organizational learning capability (OLC). In addition, we analyze how manager trust influences on...

The increase in clothes consumption causes a raise in the volume of thrown out clothes each year, and this provokes the awareness of reusing that resource necessity. Berohi S. Coop. is one of the organizations placed in Bizkaia (Basque Country) that works in second hand clothing recovery and...

In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities' study plans on business management. Moreover, its importance is also...

This study investigates the effect of the entrepreneurial orientation (EO) on SME financial performance. The essay also proposes a contingency model to explore the moderating effects of environmental hostility on the relationship between EO and profitability. The study was conducted using a...

In the last years an increasing trend has taken place in the universities of the whole world to protecting their inventions across rights of patents. This fact reflects the major usefulness of the university investigation and the intention of transferring these results to the industry. In this...

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and...

The need to identify customer requirements and to satisfy them has become the main objective of companies. To manage that activity, that it is commonly associated to the marketing department, is the aim of every quality system, and therefore is a task that comprises the remaining departments of...

The aim of this paper is to contribute to the understanding of innovation patterns in hospitality firms. To this end, we have use a representative sample of 443 Spanish hospitality firms (NACE-55) taken from the Third Community Innovation Survey (CIS-3), which is based on the revised version of...

This paper deals with the process of how consumer dissatisfaction is formed, both from a cognitive and an affective perspective, and also with how it translates into complaint behavior intentions. Our main objective is, on the one hand, to gain an insight into the effect that the disconfirmation...