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Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.; Calder, Bobby J.; Vandenbosch, Mark B. - In: Customer engagement : contemporary issues and challenges, (pp. 85-101). 2016
Persistent link: https://www.econbiz.de/10011430596
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Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Customer engagement : contemporary issues and challenges, (pp. 102-123). 2016
Persistent link: https://www.econbiz.de/10011430600
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Nature and purpose of engagement platforms
Breidbach, Christoph F.; Brodie, Roderick J. - In: Customer engagement : contemporary issues and challenges, (pp. 124-136). 2016
Persistent link: https://www.econbiz.de/10011430607
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Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien; De Keyser, Arne - In: Customer engagement : contemporary issues and challenges, (pp. 137-151). 2016
Persistent link: https://www.econbiz.de/10011430743
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Website engagement
Hyder, Antonio; Bigné Alcañiz, J. Enrique - In: Customer engagement : contemporary issues and challenges, (pp. 152-168). 2016
Persistent link: https://www.econbiz.de/10011430748
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Brand co-creation through social actor engagement
Yuksel, Kamer; Ballantyne, David; Biggemann, Sergio - In: Customer engagement : contemporary issues and challenges, (pp. 211-235). 2016
Persistent link: https://www.econbiz.de/10011430764
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Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana; Smith, Sandra D.; Wilks, George - In: Customer engagement : contemporary issues and challenges, (pp. 278-294). 2016
Persistent link: https://www.econbiz.de/10011430779