Public trust in business, or the degree to which external stakeholders such as the public trust business in general is largely understudied. As the relevance of public trust in business becomes ever more obvious to practitioners and scholars, the levels of trust in business have reached...

Declining levels of stakeholder trust in business are of concern to business executives and scholars for legitimacy and performance related effects. Research in the area of stakeholder trust in business is nascent therefore the trust formation process has been rarely examined at the stakeholder...