This case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter's history, format, and publicly...

Arcadia Medical Center's newly appointed medical director of operations for the department of emergency medicine has noticed a gradual increase in the length of time it takes for patients to be seen and their care completed. He frequently examines patients who are waiting in their stretchers in...

This case, which has been taught successfully in a Darden online class, allows for an introductory application of the Tableau analytics platform. In 2012, Carvana Co., an e-commerce platform for buying used cars, hosted a competition called "Don't Get Kicked!" wherein 570 teams competed to...