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Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von; Riemann, Robin - In: De Gruyter handbook of media economics, (pp. 185-200). 2024
Persistent link: https://www.econbiz.de/10014538894
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Media economics : key observationsand reflections by the editors
Rohn, Ulrike; Rimscha, M. Bjørn von; Raats, Tim - In: De Gruyter handbook of media economics, (pp. 541-553). 2024
Persistent link: https://www.econbiz.de/10014540265
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Experimental methods in media economics research : understanding the human factor in decision-making
Maijanen, Päivi; Morreale, Azzurra - In: De Gruyter handbook of media economics, (pp. 105-111). 2024
Persistent link: https://www.econbiz.de/10014538857