Holma, Anne-Maria - In: Deep knowledge of B2B relationships within and across …, (pp. 119-291). 2014
This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how...
