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Design management review
The journal of product innovation management : an international publication of the Product Development & Management Association
16
The journal of product innovation management : an internat. publication of the Product Development & Management Association
14
Journal of engineering and technology management : JET-M
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ERIM report series research in management
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European Journal of Innovation Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Next‐Level Branding: Digital Brand Fit in Video‐Game Design
Wuts, Jasper
;
Person, Oscar
;
Jan Hultink, Erik
;
Brands, …
- In:
Design management review
23
(
2012
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10009831984
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